SIX REASONS MEN PREFER MOBILE PAYMENT

It started with Google wallet, followed by Apple pay and now Samsung pay: leading companies in the smarphone industry prepare themselves in the field of mobile payment. Can the smartphone really replace the wallet? Especially men are open-minded towards mobile payment in Germany. We present six criterias characterizing the potential M-payment-shopper.

73 percent of all the smartphone users willing to pay with it, are male. This is a result coming from a survey of the online institute of market research Fittkau & Maaß Consulting requested by the Internet World Exhbition.

Source header: Evernine.